A website is inanimate. It is only what you make it. The only life a website has is the one given to it by its designer and owner. If the human element doesn’t do a good job of defining the building blocks, the website will serve no purpose and eventually die a digital death. Every website should have a distinct purpose with that in mind, we’d suggest the first stage would be to define the “Goals” of the website in relation to the requirements and aspirations of the business or organization involved.