With the growing potential in internet marketing, there are numerous online marketing agencies promising to take your company to the next level in business profitability. Working with a professional online marketing agency will allow you to focus on other aspects of business management. However, it is also important to pick an agency that fully understands your needs, adheres to your budgets and offers an adequate mix of advertising methods that are appropriate for your kind of business. Here are some of the considerations you must make when negotiating with various agencies:
Talk to your account manager
As with any agency, it is unlikely that the first person you talk to will be the one handling your account once you sign the contract. It is therefore important to ask for the person who will directly manage your account so you can find out whether this is a person you will be able to comfortably work with.
Size of your business
If you own a small business, working with an online marketing agency that specializes in large businesses could mean that you will not get the kind of priority that a large business would get. On the other hand, if you have a large business, an agency that focuses on smaller businesses may not have the manpower or resources to serve you adequately. Note that you may have to carry out your own research to figure out the average size of the businesses that work with the agency you are considering.
Although reference checking is important, this may not be enough for evaluating an online marketing agency. This is because the references provided will probably be the agency’s best clients. In addition, be sure to check the marketing channels that each particular agency specializes in, especially if you already know some of the marketing channels that your business requires. You should also ask for an evaluation of your current marketing campaign. You will be able to judge whether an agency is right for you while simultaneously getting a lot of free tips.
In order to minimize your risk, it is important to carefully consider the contract length as well as the terms. A typical online marketing agency will ask for a contract of between 6 months and 1 year. A 3-year contract presents a lot of risk because you will be stuck with the agency for a long time even if you are not happy with the results to avoid legal battles. The out-clause, which indicates the amount of time you must give prior to cancelling your contract, is also important. In addition, be sure to check whether the contract will be auto-renewed if you do not cancel it at the end of the term.
There are agencies that try to make the most out of contracts using hidden fees. It is important to have these clearly spelled out before you sign the contract. Ultimately, it is important to understand that a good relationship with the agency that you choose will largely depend on how well you communicate and whether the online marketing agency is the right fit for your business.