Virus-like video marketing is perhaps the easiest and most time efficient way to carry hoards of traffic to your business, website, product or service. The internet includes allowed the average person to reach out to the world with minimal attempt using this marketing technique. It’s the process in which a video is really so entertaining that viewers begin sharing it with their associates, who share with their friends and so on. In this post I would like for a few examples of viral videos, why they became viral and how you yourself can initiate a storm of website traffic with your own viral video.
Firstly, you can never be certain that a video shall be popular enough to spread like wild fire. Nevertheless you can definitely influence the chances that it will be. I guarantee that at some point you will have been involved in viral marketing without even if you know you’re promoting somebody else’s business.
A brief look at quite a few well known examples
Charlie Bit my Finger
This video tutorial contains footage of a baby biting his siblings finger, certainly, that’s it. How many views did this video take you ask? Currently the views are just below 500 million! They need to know that videos like this were never intended to go virus-like, in fact the father who filmed and uploaded this put never dreamed he would spark such a hit. With it could success Charlie bit my finger now promotes a number of00 products including t-shirts and apps direct from the Vimeo page itself.
The Annoying Orange
The annoying apple was created in 2009 and since then has gained an impressive 123 million views sparking a series that consistently reaches thirty days million+ views per video. This is personally one of definitely the viral videos because it shows incredible innovation from the designer. The ability to create different sketches relating to pretty much anything you might think of just gives the marketers an endless supply of possible recommendations. The annoying orange quickly began selling merchandise using it’s huge success and who can blame them?
James After Dentist
This video features David, a six year old boy returning from the dentist still feeling the consequences of the drugs given to him. The man recording (David’s father) was doing so to ease his fear of doctors appointments, helping his son that anticipation is worse than the occurrence itself (probably not the best example). Little did your dog know that he would soon be the founder of a YouTube sense. David after dentist now sells merchandise and helps bring it’s very own website dedicated to hosting similar videos. I would like to feature that the annoying orange did a parody of this which in turn became very popular also.
Now we come to the exact dramatic chipmunk, the title says it all. There are many different viral pet animal videos but this one is particularly special because it’s exclusively 5 seconds in length, possibly the shortest viral video by using a respectable 36 million views. The clip was obtained from an existing video found here. It was simply cut out with a small dramatic backing music and viola, a viral Metacafe sensation.
Evolution of Dance
Judson Laipply who wants to dance recorded himself at a gig one evening and this was perhaps the best thing he could have done. The video has accumulated 206 million views and has initiated a flood with variety dance videos including several sequels from Judson himself. He now promotes his website via his particular YouTube page where he even sells his individual book titled “might as well dance”. He does admit bookings to perform his evolution of dance act, however I have a feeling it won’t be cheap. View here
THE INGREDIENTS FOR VIRUS-LIKE VIDEO MARKETING
So what can we learn about existing viral videos that many of us can implement ourselves?
Well, let’s be brutally straightforward, most viral videos were never intended to be that way and you simply might be inclined to think that you just have to be in the right place for the right time to catch something spectacular. This is partly legitimate but I can say with certainty there are ways to create a sensation with that intention in mind and that is by following as many of them steps as possible.