In the world of corporate gifts there is never a bad time to award a variety of. Whether it’s to enforce your brand or improve your track record, corporate gifts play an important role in sending out the ideal message and are an important marketing tool.
This is especially true at Christmas. Christmas is of course the main gift giving occasion of the calendar year and in the corporate world that means gifts for staff in addition to customers, but where do you start when it comes to choosing the right Xmas corporate gifts? Should they be used as a marketing tool or simply for a reward? And who should receive a Christmas corporate gift idea?
This guide will aim to answer all of your questions.
Who To obtain Gifts For?
One of the biggest questions faced by companies just about every Christmas is who to buy gifts for, and the initially in line for Christmas corporate gifts should be regular customers and staff.
Giving Christmas corporate gifts to frequent customers is a vital way of showing your gratitude with regard to their business and is an essential way of building and maintaining a robust working relationship. It is an important way of showing a client this their business is valued and can encourage them to stay with a selected company rather than take their business elsewhere.
It is also critical from a marketing perspective. Branded corporate gifts can provide you with the chance of getting your logo seen by your customer on a regular basis, putting together a strong reminder of your presence. Desk items and calendars are particularly effective at this as it provides your brand having greater visibility, being placed in a prominent position plus providing a permanent reminder of your brand.
It isn’t just recent customers who should be receiving these types of gifts. Occasional clients and strong prospects should also be targeted in this way seeing that Christmas gifts provide a strong opportunity to get your brand affecting a unique way. The positive feeling of receiving a gift is the identical whether you are at work or at home, so it provides a very effective tool for starting a business relationship.
Things are slightly different when shopping for staff as being the motives for buying gifts change. Rather than having marketing and promo motives, Christmas gifts for staff should be to thank and even reward them for their efforts during the year. How you go about this can be entirely up to you. Christmas corporate gifts could be distributed upon an incentive basis so that they are given more as awards into the highest achievers across the departments. They can also be given to persons attached to various projects to reward the success of an particular team. And of course they can be given to all employees to express the festive season.
The approach you take is dependent upon your budget and the size of the company, but there is no doubting the positive effect on morale and motivation that rewarding staff can offer. Rewarded staff will always be more motivated to succeed for the corporation, so efforts should be taken to include the majority of staff performed Christmas corporate gifts. This way it will avoid any potential sick and tired feeling towards people who have been given gifts.
What Christmas Corporate Gifts To Buy?
Again there is a difference between Christmas management and business gifts for staff and Christmas corporate gifts for customers. When there is a marketing and promotional angle to your gifts, useability is the key. A practical branded gift that will be widely used will provide you with considerably more opportunities for your brand to be seen and noticed. Anything that will sit on a desk or be used frequently at work will certainly fulfil this purpose and when it is displaying your model it will improve your visibility to the people that matter. Desk objects such as calendars, pens and desk toys are all useful in this role.
When shopping for employees there is much more freedom in relation to what is suitable. It can be something that is relevant to the company or even the recipient and as there is no promotional motive there is no basic need for it to be something practical. A gift with a high thought of value that is well presented will make an effective gift to reinforce morale and motivation, and by using corporate gifts within a bottle of wine or vouchers will show that thought has gone into your gift. As with all gifts, it is the thought that numbers. Know more shevron.com.sg
When To Start Shopping?
Every year Christmas seems to start prior and earlier, so when is a good time to start your corporation Christmas shopping? If you are the type of person who leaves their Christmas shopping until finally Christmas Eve then it might be worth improving your forward preparation! There is much more pressure to get it right when buying commercial Christmas gifts so an early start is advisable. Business Gifts Companies will start their Christmas season from July so there will be plenty of options open for the early rooster. There will also be plenty of offers out there to entice their early shoppers so you might well save money by planning ahead. The biggest time for Christmas corporate gifts is in November so if you determine what you want then it makes sense to buy early to make sure stock isn’t going to run out. If you leave it until December it will certainly be a test out of nerve, but short lead times are available for people that leave it to the last minute.